Business & Life

At some point or another, every entrepreneur has wondered if they are on the right track and if the business they are pouring their time, money, and energy into is actually going to work out how they hope.

But the reality is that these fears and doubts are just part of starting your own business. As an entrepreneur, there will be times when you're not sure that things will work out.

And it is in these moments that you need to be able to take a step back and look at the situation, and your thoughts…

The first 6 months of 2022 are behind us; can you believe it?

Now that we have reached the halfway mark it's a great opportunity to reset your motivation and focus by completing a mid-year review.

If you started the year by setting your annual goals, that's great and you'll use those goals in your review.

If you didn't make a plan at the beginning of the year, that's okay.

This is still a valuable process to help you take stock of where you are at the moment. And to set the scene for what th…

Do you know what one of the most important tools in my business is? 

You might be tempted to think it’s my CRM, or my membership site platform, or my website…

But it’s not.

My top tool is my email list.

And it’s always a priority focus for me regardless of what stage I’m at in my business.

But why is it so important?

Well, growing your email list is a golden ticket to being a more successful online business owner and there are a few reasons why.

Firstly, you own your list, unlike your s…

The new year is upon us… nothing we can do about that now. We are in the thick of it right… 3 days in actually.

Does thinking about that give you all the feels? 

Probably…

But are they good feels?

Maybe not!

In my experience there are a few different approaches to the new year…

Some launch themselves into the newness with relish and vigour; goals set, vision boards created, bullet journals for what’s to come.

There are others who step into the new year with a mix of trepidation and excite…

If you’re like me, you want your business to run on autopilot so that when life happens (which it will) and there are challenges (there will be), you can handle them in stride. Here are my 5 recommended systems for running an incredibly successful, systemised and automated business.

Lead Generation
You must develop a proven method of advertising, marketing, and promotion in order to maintain a continuous flow of qualified leads. Your company's sales and income will dry up rapidly if you don't ha…

We have reached the final steps of our automated lead generation funnel…

Testing and launching.

Unfortunately the test step is one that is overlooked too often, but it is a critical step in making sure your funnel works like a charm before you release it to the world.

Just a super quick note.
Although there are many different platforms that you might have created this lead generation funnel on the process for testing how it functions is pretty much the same.

Of course if you need to trouble s…

We are at step 4 of 5 of building our automation lead generation funnel.

This step is a full speed automation step.
We are looking at putting the pieces that we’ve created over the last 3 weeks together and creating our automation.

To get this automation happening we are going to break it down into three areas.

1. linking our CRM to our signup page

2. Connecting our thank you page to the signup action on our squeeze page

3. Building the email automation using the emails we created in step 2

Our focus in this post is on creating a squeeze page and a thank you page for the lead magnet offer we created back in step 1 of our 5 step mini-series.

What is a squeeze page?

You’ve more than likely heard the term landing page, but you may not be familiar with squeeze page.
A squeeze page is a type of landing page.
And it is designed to capture an email address from a potential subscriber.
We want the squeeze page to make an impact, and we want it convert but we don’t want it to be spammy or …

In this make it easier series we are going to be looking at crafting a lead generation funnel with ease and simplicity.
Over these 5 weeks I’m going to share some simple tips and strategies to get your lead generation on autopilot.

Last week you crafted your fabulous lead magnet.

This week, for step 2 we are going to be looking at the email sequence that is firstly going to deliver that lead magnet to your new lead, but also the emails that will follow on from that first welcome email.

Let’s g…

In this make it easier series we are going to be looking at crafting a lead generation funnel with ease and simplicity.
Over the next 5 weeks I’m going to share some simple tips and strategies to get your lead generation on autopilot.

So let’s get started with Step 1: The Lead Magnet.

So what is a lead magnet?
It is something of value that we provide to a lead, in exchange for something from them that we value - their email address.

And what is the purpose of our lead magnet? What should it do?…

As August draws to a close, so does ‘Membership Month’. But we still need to go over a few things to prepare you to launch your membership site. So today we’re going to jump right in and talk about adding value to your membership site so that you can increase your profit margin.

In my last blog, I touched (very) briefly on hosting webinars as a form of content creation. I want to talk a little more about that in this blog because they can be a great way to add value for your members while reduc…

I love how a membership site can maintain an ongoing connection with your customers. One of my favourite things is the enormous amount of value you can provide them month after month, which helps keep people interested enough to stick around and continue engaging! Creating this valuable content takes time, but it has so many benefits. Building community for members and keeping their attention long term by consistently providing good information they may not find elsewhere.

Content is the backbo…

In last week's blog post I detailed how membership sites come in all shapes and sizes and include everything from simple blogs that require a login, to exclusive Facebook groups and dynamic content sites with access to premium content.

Running a membership site can be a big undertaking unless you understand your options and take time to set it up properly.

Basically, there are three types of membership sites:

- A free membership site - where members simply need to register with their name and…

I've decided to dub August as Membership month. I'm putting a lot of my focus into my own membership, supporting clients in crafting their membership and bringing you, my fabulous community of business savvy, a membership crash course.

So if you've been thinking about creating your own membership then you're in for a treat...

4 weeks of membership madness coming your way!

What are memberships and why they're so great

Memberships are the future of online business. They're like a one-time prod…

What are you waiting for? It’s time to manage your tasks more effectively. Spend less time on things like email, and more time doing what matters most! 

Are you struggling to manage all the tasks in your inbox? There is a better way. Task management software will help you get ahead of deadlines, delegate tasks, and stay organized. You’ll be able to focus on what really matters: running your business! Don’t wait another day before getting started with task management software.

What is task mana…