The Juggle Is Real

The art of preselling

The Art of Preselling

Want to know what sets experienced course creators apart from the new ones? 

It’s preselling. 

But what is preselling, how do you do it and why is it such a game-changer? 

That’s what I’m going to take a dive into in this blog post…


The premise of pre-selling your online course (or any program) is creating an outline and offer of it that you take out to market before you go ahead and create it completely. 

You are presenting a complete prototype of your course to your audience so you want…

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Outline-your-course

My 3 Step System To Easily Outline Your Online Course

When you think about creating your online course does it feel exciting, or overwhelming and daunting? Truth be told there is quite a bit of work that needs to be done to create a 6 figure course, BUT the process of putting your course outline together doesn’t have to be stressful.

It comes down to having a proven framework to follow…

And after creating many courses of my own and working with dozens of coaches and online business owners to create their course outline, I’ve pinned it down to a prove…

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Nail the transformation

Don’t nail your niche when you’re creating your course, do this instead…

Nail your niche is no doubt something that you’ve been told, or read at some point in your online business journey. 

There is a lot of backing that the key to a successful online course AND online business is have a very specific niche and target audience. I know I’ve said it myself; that if you’re trying to be everything to everyone, you aren’t being anything to anyone. 

And while knowing your target audience really well is a crucial step for your course creation (and business), when it comes to …

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10x-your-email-list-rachelle-deem

How to 10x Your Email List with a Signature and Compelling Lead Magnet

Do you know what one of the most important tools in my business is? 

You might be tempted to think it’s my CRM, or my membership site platform, or my website…

But it’s not.

My top tool is my email list.

And it’s always a priority focus for me regardless of what stage I’m at in my business.


But why is it so important?

Well, growing your email list is a golden ticket to being a more successful online business owner and there are a few reasons why.

Firstly, you own your list, unlike your s…

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setting-goals-rachelle-deem

Are You Setting Your 2022 Goals?

The new year is upon us… nothing we can do about that now. We are in the thick of it right… 3 days in actually.

Does thinking about that give you all the feels? 

Probably…

But are they good feels?

Maybe not!

In my experience there are a few different approaches to the new year…

Some launch themselves into the newness with relish and vigour; goals set, vision boards created, bullet journals for what’s to come.

There are others who step into the new year with a mix of trepidation and excite…

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systems-to-automate-your-business-rachelle-deem

The Systems You Need to Run a Successful Business

If you’re like me, you want your business to run on autopilot so that when life happens (which it will) and there are challenges (there will be), you can handle them in stride. Here are my 5 recommended systems for running an incredibly successful, systemised and automated business.


Lead Generation
You must develop a proven method of advertising, marketing, and promotion in order to maintain a continuous flow of qualified leads. Your company's sales and income will dry up rapidly if you don't ha…

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how-to-test-your-funnel-rachelle-deem

Make it Easier Series - Lead Generation: Testing & Launching

We have reached the final steps of our automated lead generation funnel…

Testing and launching.

Unfortunately the test step is one that is overlooked too often, but it is a critical step in making sure your funnel works like a charm before you release it to the world.

Just a super quick note.
Although there are many different platforms that you might have created this lead generation funnel on the process for testing how it functions is pretty much the same.

Of course if you need to trouble s…

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automate-your-funnel-rachelle-deem

Make it Easier Series - Lead Generation: Automate Your Funnel

We are at step 4 of 5 of building our automation lead generation funnel.

This step is a full speed automation step.
We are looking at putting the pieces that we’ve created over the last 3 weeks together and creating our automation.

To get this automation happening we are going to break it down into three areas.

1. linking our CRM to our signup page

2. Connecting our thank you page to the signup action on our squeeze page

3. Building the email automation using the emails we created in step 2

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landing-pages-in-lead-generation-rachelle-deem

Make it Easier Series - Lead Generation: Your Landing Pages

Our focus in this post is on creating a squeeze page and a thank you page for the lead magnet offer we created back in step 1 of our 5 step mini-series.

What is a squeeze page?

You’ve more than likely heard the term landing page, but you may not be familiar with squeeze page.
A squeeze page is a type of landing page.
And it is designed to capture an email address from a potential subscriber.
We want the squeeze page to make an impact, and we want it convert but we don’t want it to be spammy or …

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how-to-create-a-lead-nurture-sequence-rachelle-deem

Make it Easier Series - Lead Generation: Lead Nurture Sequence

In this make it easier series we are going to be looking at crafting a lead generation funnel with ease and simplicity.
Over these 5 weeks I’m going to share some simple tips and strategies to get your lead generation on autopilot.

Last week you crafted your fabulous lead magnet.

This week, for step 2 we are going to be looking at the email sequence that is firstly going to deliver that lead magnet to your new lead, but also the emails that will follow on from that first welcome email.

Let’s g…

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how-to-create-a-lead-magnet-rachelle-deem

Make it Easier Series - Lead Generation: Lead Magnet Creation

In this make it easier series we are going to be looking at crafting a lead generation funnel with ease and simplicity.
Over the next 5 weeks I’m going to share some simple tips and strategies to get your lead generation on autopilot.

So let’s get started with Step 1: The Lead Magnet.

So what is a lead magnet?
It is something of value that we provide to a lead, in exchange for something from them that we value - their email address.

And what is the purpose of our lead magnet? What should it do?…

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adding-value-to-your-membership-site-rachelle-deem

Adding Value To Your Membership Site

As August draws to a close, so does ‘Membership Month’. But we still need to go over a few things to prepare you to launch your membership site. So today we’re going to jump right in and talk about adding value to your membership site so that you can increase your profit margin.

In my last blog, I touched (very) briefly on hosting webinars as a form of content creation. I want to talk a little more about that in this blog because they can be a great way to add value for your members while reduc…

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create-membership-content-rachelle-deem

Creating Content For Your Membership Site

I love how a membership site can maintain an ongoing connection with your customers. One of my favourite things is the enormous amount of value you can provide them month after month, which helps keep people interested enough to stick around and continue engaging! Creating this valuable content takes time, but it has so many benefits. Building community for members and keeping their attention long term by consistently providing good information they may not find elsewhere.

Content is the backbo…

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best-membership-platforms-rachelle-deem

The Best Membership Platforms

In last week's blog post I detailed how membership sites come in all shapes and sizes and include everything from simple blogs that require a login, to exclusive Facebook groups and dynamic content sites with access to premium content.

Running a membership site can be a big undertaking unless you understand your options and take time to set it up properly.

Basically, there are three types of membership sites:

- A free membership site - where members simply need to register with their name and…

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scale-with-a-membership-rachelle-deem

My Favourite Way to Scale Your Business: Create a Membership Site

I've decided to dub August as Membership month. I'm putting a lot of my focus into my own membership, supporting clients in crafting their membership and bringing you, my fabulous community of business savvy, a membership crash course.

So if you've been thinking about creating your own membership then you're in for a treat...

4 weeks of membership madness coming your way!

What are memberships and why they're so great

Memberships are the future of online business. They're like a one-time prod…

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