Email Marketing

1. Unsubscribers Are Good.

If you are fairly new to email marketing, or even if you’ve been at it for a bit but still have a relatively small list, you may feel a sense of dread when you log in to your CRM and see your list numbers have dropped because you’ve had some unsubscribes.

You might get a sinking feeling in your gut and start to wonder what you’ve done wrong, or if it’s even worth having a list of people if some are going to unsubscribe.

A lot of us have been there. Disappointed by the unsubscribes and scrambli…

Did you know that 306 BILLION emails are sent every day!

That is a huge amount of ‘email’ noise that you’re trying to be heard in right. It’s a huge number.

But...do you know the one number you need to concern yourself with when it comes to your email marketing? It’s not the number of people on your list or even the number of emails you’ve sent to them. It’s the open rate of your emails.

The success of past (and future) email campaigns can be gauged by the number of people who are opening you…

Looking for some tips to create irresistible email copy every time?

I’ve got you covered.

=> Step #1 - Who are you talking to?

Before you sit down to write your email copy you`ve got to determine exactly who you’re speaking to, who the copy should attract.

This is a critical step in writing irresistible copy.

Ask yourself these questions:

• What do your ideal people want?
• What frustrates them most?
• Who else is selling something similar to you?
• Why should your ideal people believe you?
…