List Building

1. Unsubscribers Are Good.

You need a list!

I bet you’ve heard that more than once. 

When I first started in business I certainly did.

For the first few months though I was oblivious to how important having a list really was and I had just put it to the side as something to get to one day.

But I began to realise that there must be some significance to this whole list thing.

Any time I engaged with a mentor or peer who had been in business for a while, I was being asked the same question…” How big is your list?”.

So …

The success of your email marketing campaign is often based on a set of complex factors.  However, a number of these issues can be proactively managed to ensure an optimised response.  Here are some things to consider when you’re developing your next email campaign. 

Your list

Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success.  Are your names recent?  Have they agreed to be marketed to?  Have they shown an interest in …

Most people check their email at least once per day (if you’re like me, more like 3 or 4 times a day), so it goes without saying that email marketing is an extremely viable and effective method of reaching your audience and promoting your goods and services.

But is it the only way to grow your email list? Can the power of email marketing be combined with other powerhouse marketing avenues to build a strong list of thriving potential customers?

Absolutely!

In this blog, we’ll take a look at ho…

With the current economic climate, you may be questioning how you can convert all of those subscribers on your list into paying customers...and raving fans. You may be finding that you don’t have a problem with people taking up the free version of your product, but they’re not converting to paid clients. This is delaying the growth of your business, and it can be pretty deflating right? 

So, it’s time to consider some strategies that can assist with converting those free subscribers into paying…

The value of an email list cannot be understated. You should view your list as one of your most valuable assets to your business because of the opportunities it opens to you…turning leads into clients and those clients into raving fans who will bring in more leads.

But the process of growing that list can be daunting and leave you feeling uncertain on which is the best approach to take to bring in those leads. You know that it requires new and exciting ways to get your prospective clients to co…