The Juggle Is Real

Did you know that 306 BILLION emails are sent every day!

That is a huge amount of ‘email’ noise that you’re trying to be heard in right. It’s a huge number.

But...do you know the one number you need to concern yourself with when it comes to your email marketing? It’s not the number of people on your list or even the number of emails you’ve sent to them. It’s the open rate of your emails.

The success of past (and future) email campaigns can be gauged by the number of people who are opening you…

Looking for some tips to create irresistible email copy every time?

I’ve got you covered.

=> Step #1 - Who are you talking to?

Before you sit down to write your email copy you`ve got to determine exactly who you’re speaking to, who the copy should attract.

This is a critical step in writing irresistible copy.

Ask yourself these questions:

• What do your ideal people want?
• What frustrates them most?
• Who else is selling something similar to you?
• Why should your ideal people believe you?
…

The success of your email marketing campaign is often based on a set of complex factors.  However, a number of these issues can be proactively managed to ensure an optimised response.  Here are some things to consider when you’re developing your next email campaign. 

Your list

Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success.  Are your names recent?  Have they agreed to be marketed to?  Have they shown an interest in …

Most people check their email at least once per day (if you’re like me, more like 3 or 4 times a day), so it goes without saying that email marketing is an extremely viable and effective method of reaching your audience and promoting your goods and services.

But is it the only way to grow your email list? Can the power of email marketing be combined with other powerhouse marketing avenues to build a strong list of thriving potential customers?

Absolutely!

In this blog, we’ll take a look at ho…

It may not come as any surprise to you that online courses have boomed in 2020. COVID19 threw a huge spanner in the works for anybody that offered only face-to-face coaching and consulting services only. The question of how to take their in-person services into the online world left many confused and overwhelmed. Fortunately, the answer for most has been simple...well in theory anyway.

Online Courses.

But how do you go about creating an online course that is going to sell?

It’s not as hard as…

With the current economic climate, you may be questioning how you can convert all of those subscribers on your list into paying customers...and raving fans. You may be finding that you don’t have a problem with people taking up the free version of your product, but they’re not converting to paid clients. This is delaying the growth of your business, and it can be pretty deflating right? 

So, it’s time to consider some strategies that can assist with converting those free subscribers into paying…

The value of an email list cannot be understated. You should view your list as one of your most valuable assets to your business because of the opportunities it opens to you…turning leads into clients and those clients into raving fans who will bring in more leads.

But the process of growing that list can be daunting and leave you feeling uncertain on which is the best approach to take to bring in those leads. You know that it requires new and exciting ways to get your prospective clients to co…

Ready to get on board the course creation train but not sure what topic you should create your course on? Maybe you’ve got a few different topics in mind and can’t decide which one to start with.

Keep reading because I’m going to share with you 3 ways to ensure you choose the right topic for your course and that it’s a course that is set to wow.

1. Choose a topic that you’re passionate about

If you’re not passionate about your topic can you really expect your prospective audience to be? Your …

Hi there

This post has been weighing heavily on my heart and my conscience for a few days and I have felt very challenged that I haven't said anything online about what is happening in our world right now. With the critical focus and attention on #blacklivesmatter, I've been silent. And that has been wrong!

Recently I saw a post on social media that said: "Silence Favours The Oppressor". My initial response was one of defence. I thought to myself, I am NOT favouring the oppressor in this situa…

Did you know that 85% of people trust an online review as much as a personal recommendation from a friend? That 67% of purchasing decisions are influenced by the online reviews of that product or service?