5 Ways Content Marketing Can Benefit Your Brand
If you’re a coach or consultant who shies away from content marketing because you think it’s a fad, and one that is going to die out soon, then it’s time to change your perception. It’s a solid marketing strategy that has brought success to brands of all sizes. And when it’s done correctly, it is going to benefit your business for a long, long time.
Trust me when I tell you that it’s a strategy that you want to introduce into marketing your coaching and consulting business...and one that is going to give you a great return on your investment (even if your investment is your time).
So, what are the benefits you ask?
Here are the top 5 ways that introducing content marketing into your business are going to benefit you...
1. Valuable content brings hordes of traffic to your site
Who doesn’t want traffic? No coach or consultant in their right mind would say they don’t want traffic. The truth is we build websites and establish an online presence because we want people to know more about us...we want them to learn about our products and services, and we want them to buy from us.
And if you’re operating in the online space alone...then you NEED that traffic!
The good news is with content marketing, you can attract your ideal clients to your site with content that is going to resonate with them...and you can do it without shelling out huge amounts of money for ads. You can actually do it for free with some smart SEO and organic sharing.
2. You’re building your brand identity
When people see your brand associated with high value content, you’re essentially letting the world know what you, your brand, your business is all about. You’re establishing an identity online. And you’re setting yourself apart from your competitors, positioning yourself as a brand that provides valuable, informative and accurate content.
When people go looking for information that is right up your alley, you’ve increased the likelihood that your business is going to be the one they remember over your competitors.
3. You’ll gain your audience’s trust
It takes a lot of work to gain people’s trust. And it’s essentially what content marketing is – it’s a lot of work. But once you’ve successfully established yourself as an authority and your brand starts sticking in people’s minds, then it will be easier to gain their trust. You’ll find that when you’ve captured people’s trust, getting them to follow your calls to action becomes much easier.
4. Get higher conversion rates
The most successful content marketing campaigns have excellent conversion rates. This means they’ve successfully positioned themselves as authorities in their industry, and they’ve created content that resonates with their audience. Factor in great web design, and you’ve got a recipe for success!
5. It’s great for your site’s SEO
There are plenty of SEO benefits to content marketing. When you consistently publish valuable content, you’ll be able to eventually rank for more keywords on search engines.
You’ll have a highly engaged audience on your site, meaning they’re not going to bounce right after they land on your page. You’ll have people linking to your content (search engines love this!) which will help boost your rankings on search pages.
As you can see, a robust content marketing strategy is a critical component of your business growth strategy...if you don’t have one in place, what are you waiting for?